ELECTRONIC CARIBBEAN PRODUCE MARKETING CORPORATION (ECPMC) FEASIBILITY REPORT

This report explores the different types and functionality of e-commerce platforms and evaluates key lessons learnt in different regions. It examines the potential motivation and benefits of key partners and users, and considers practical factors for engagement and deployment addressing relevant generic as well as Caribbean specific challenges. Finally, this report presents a potential approach, including a team structure, indicative costs and timeline required to establish a functional, sustainable Pan-Caribbean e-platform that could facilitate Producers and High Value Market (HVM) buyers in establishing wider trade for Fresh Produce in the Caribbean. However, this would require substantial up-front investment from donors, an appetite for risk and a long-term financial and personnel commitment in what is a highly fragmented sector.